The Hero Hub Hygiene model (also known as Hero Hub Help) is a content marketing framework originally developed by Google as a guide for growing an audience on YouTube. Let's begin with hero. We describe Hero content as your 'go-big' content. A . First up is Hero content. But it . The results can also satisfy a DMO's diverse stakeholders. Let's begin with hero. Google's Hero Hub Hygiene model is een contentstrategie wat de nadruk legt op consistent communiceren door een always-on aanpak. Help Hub Hero is a tried and tested way of segmenting your content across three tiers to advertise your brand and build buzz, target . The main idea here is that you release "hero" content on a relatively infrequent basis, perhaps only once every few months. Hero - Hub - Help: Ba chiến lược nội dung giúp Vinamilk thành công trên kênh digital. Hero content has high production values but low release frequencies. To answer the question of what type of content scores well on this platform, YouTube developed the Hero / Hub / Hygiene model in 2015. Duration: 30 - 90 seconds long. Sep 21, 2021; 5 min; Content strategy critique: Zuora. The approach can - and should - be applied to all your content from blog posts, to your Instagram pics. When it comes to video marketing, YouTube/Google present a case for building your video content around 3 core themes: Hero Content, Hub Content & Help Content. That is why we are advocates of producing multiple pieces of video content within the Help/Hub/Hero Video Framework. Picture the Hero, hub, hygiene content strategy as a content pyramid with three core layers. Hero Video Content. The content creation strategy we favour the most however is the Hero, Hub and Hygiene model. มาดูกันครับว่า "hero / hub / help" คอนเทนต์แต่ละประเภทมันมีลักษณะแบบไหน แล้ว smes อย่างเราควรทำคอนเทนต์แบบไหนดี? The Hero-Hub-Help content strategy is the ideal way to grow a brand channel. Not only does it help grab viewers' attention, but it ensures that you continue to post engaging content to build up that all-important, loyal subscriber base. Definition. Plan around the hero content: Some of the other content you use in your social media strategy can be built around the hero content. "เมื่อ Content Strategy = Where to Play . This blog post walks you through the three H's to help you create a strong content strategy to increase awareness of your brand . Create recurring episodes, or hub content, to induce viewers to keep returning to see more. You can also check out our Digital Leadership Stories five-part film series, which offers you an inside look into small charities that are leading . In short: Hero content is the one or two moments a year that you launch a big campaign supported by a lot of (paid) reach. The 'go-big' videos in your content marketing arsenal. 'Hero' is at the top of the pyramid, the beacon that draws audiences in, while the 'Hub' and 'Help' content works really hard to turn those audiences into a brand community. Hero, Hub and Hygiene is a strategy that is here to stay. Today, content strategy is less about isolated campaigns and more about creating ongoing content so your audience comes to rely on you. The 'go-big' videos in your content . Last but not least in the strategy efforts comes the Help (Hygiene) content which guarantees high SEO rankings in search engines. Hub content is defined by Google as a 'push' activity, and we agree. HERO CONTENT: This is content meant to be seen by the masses. Hero, Hub & Hygiene - Content strategy explained with examples Report this post Prateek Malpani . Hero Content. Google's tips for YouTube content are useful for creating a successful content strategy. It emerged from analysis on viewership, engagement data and what people search for and watch. The main takeaway: Don't just slam dunk into Hero content: before planning an offensive move with a big idea, make sure you have Help and Hub content as follow-ups to sustain the buzz. Het model gebruik je als een framework waarmee je het hele jaar je doelgroep consistent kan bereiken. Hero content is major brand activity that's designed to make a big splash and appeal to a mass audience, so as many people as possible become exposed to it and the brand. The foundation of "help" is the type of content to produce the most. A strategy developed by Google and Youtube back in 2014, this innovative new strategy was introduced in the " YouTube Creator Playbook for Brands," a guide that was designed to help brand creators with their content. Citation. This can be done with social media or email, in order to activate your audience. This can come in a variety of content forms, such as blog posts, articles, or video. Hero; Hub; Hygiene; So if you're interested in learning more about hero content, then you must also learn about hub and hygiene content. Video Content Strategy. Insights into how B2B tech company Zuora approaches content marketing. Hero, Hub and Help - a content framework. This is a powerful and simple framework that enables you to rate content according to how close someone is to your charity. Common forms of Hero content include . The objective here is to make sure the right balance of content is being produced to serve a particular moment. YouTube's 'hero, hub, hygiene' content strategy should not be confined to video The website's guide to attracting and sustaining audiences should be applied to all content marketing. Hero content is the first piece of the 3H strategy. Hero content is the top of a pyramidal content strategy known as "3H": "hero, hub and hygiene," with hero content at the middle of the pyramid. . Production values are usually a lot higher than hub or help videos but release frequency is very low. The 'Hero, Hub, Hygiene' model is a content marketing model devised by Google for YouTube publishers, but the principles can be applied to all forms of content marketing. 90 views. In the beauty industry some people refer to the 3H strategy as Hero, Hub and Hygeine. You needn't confine help hub hero to just your video marketing either. Apr 18, 2021; 8 min; Three principles to get the most out of content distribution. HUB CONTENT: This should be the bulk of a brand's programming and be . Identify tent-pole events for your audience and schedule hero content around them throughout the year. Objectives are based around where, when, how and to whom you are distributing your content and whereabouts in the marketing funnel the intended audience is. WHY FOLLOW THE HERO-HUB-HELP YOUTUBE CONTENT STRATEGY? Hero content: This is video content that is created with the sole purpose to be shared widely and to attract new audiences. Now that you have an idea about which topics you should cover, you'll need a framework for planning your video content. The Hygiene (or 'Help') content, designed to pull in users based on searches and interests. Hero Video Content. More information about content strategy. Hero, Hub, and Help YouTube Strategy - Create Better Content! Hub content is like a repeat button on a playlist in that you want people to stay in the loop. To better engage Vietnamese women online, Vinamilk prioritized investing and creating timely . Hub content is typically aligned with targeted marketing campaigns that are staggered throughout the year. Since this original Hero, Hub, Hygiene strategy came directly from Google and was intended for YouTube, there is a bit of a wrinkle when you apply this to a larger content creation strategy that . If you found this article useful and want to learn more, sign up to Hub's next event "Building a Video Strategy Part 02: Hero Content" or register here to watch the "Help Content" event video. What is Hero hub Help Content Strategy? Hero hub help youtube strategy, are important for creating better content on YouTube! The Hero-Help-Hub strategy was initially meant only for YouTube creators | Source While it can be challenging and time-consuming to create all three types of content, it would certainly be a good idea to do so and make the most of the hero-help-hub strategy.. These can be in the form tips and tricks or how-to's or tutorials or just a self help article. Content in this strategy can also take the form of a microsite, a blog post, a video or simply the content you post on various social media channels. This gave Vinamilk an opportunity to build its video strategy around that missing content. Marketers should consider using the system in order to create an effective video marketing strategy and a successful advertising campaigns. Consider the hero-hub-help strategy for content marketing. Whereas Hero and Hub content is pushed towards your audience via the likes of influencers, paid and earned media, Help content pulls them towards you through search. The point being that while Hero, Hub, Hygiene (or Help) has been popularised by video strategists it works for any kind of content. Help: Stats from the jump, FAQs, Q&A sessions . Common forms of Hero content include . Our Hero's Hour Guides Hub will help you get started with this strategy RPG auto battler and learn more about each of the game's Factions. Add Go to Hero, Hub and Help content to increase sales. It's big picture, entertaining, inspirational and most like an advert you'll see on TV. But it has since proven so effective that now businesses are applying it across all areas of their marketing strategies. This site breaks down and explains why Hero Hub Hygiene works, and how marketers should consider using it to . See Promote Your Content and Amplify With Social. Hub will be running a series of events on how to use 'Hero, Hub and Help Content' to improve businesses communications strategy. YouTube is the most used digital video site AND the second largest search engine. Help Hub Hero is no guarantee of success, but it is a framework for a joined up video marketing strategy that combines maximum brand exposure with growing a targeted and loyal subscriber base. The framework helps marketers plan their YouTube . — Read here!) With 400 hours worth of content landing on YouTube servers every minute, marketers must work very hard to get noticed. July 27, 2020 • Armando Roggio. Video is the most powerful medium to elicit behaviour change in consumers. Brendan Gahan, one of my former interns and now Chief Social Officer at Mekanism, recently shared a piece on how brands can embrace and evolve on YouTube.He calls this content strategy — Hero, Hub, Help. Hero: The Felix Baumgartner's jump from the edge of space. HERO / HUB / HELP - ทฤษฎี 3H แห่งการจัดการคอนเทนท์ . This model allows you to easily distinguish how much time you should be spending on the type of content you want to create. This site breaks down and explains why Hero Hub Hygiene works, and how marketers should consider using it to . The Hero Help Hub Framework. โดยส่วนใหญ่แล้วโมเดล Hero Hub Help มักจะนำมาใช้กับแคมเปญ Video Marketing ซึ่งในบางครั้งเราสามารถอธิบายโมเดลนี้ ในรูปของ 3P หรือ Pow Push Pull ให้ . Whether your objective is short-term sales lift or longer-term brand building, strong video content can help encourage people to take an action to purchase or signup. For me, I would say it's easier to start with creating Hub content or Help content and then focus on the big production value of Hero. The strategy is called Hero-Hub-Help. Rhys Wesley. Vinamilk đã nhận ra cơ hội để tăng nhận biết thương hiệu thông qua kênh digital từ việc người tiêu dùng ngày càng dành nhiều thời gian để online. Each tier represents a distinct body of content that has its own purpose, with each tier coming together to create an overarching video content strategy that is greater than the sum of its parts. W3 Lab is a full-service Digital Marketing Agency. The Hero at the Top. made popular by another . Not just for your video content but for all content marketing efforts of the brand. My approach of analyzing Netflix's content strategy is through the highly simplistic yet effective framework of: Hero, Hub, Help (What is Hero, Hub, Help? In fact, mixing and matching content types within a strategy like this opens the door to reaching your audience (and developing your shared passions) at more of the times, in more of the situations, and on more of . It helps you structure your video content in 3 logical and strategic styles. Guiding Content Marketing Strategy Principles This can come in a variety of content forms, such as blog posts, articles, or video. ก่อนหน้านี้เราเคยพูดถึงเรื่อง ไอเดียในการสร้าง Content 2021 กันไปแล้ว วันนี้แบมก็เลยจะ . Helpful content is the foundation. Don`t confuse the HERO videos with commercials. Defining Hero content. It's smart to have other types of content your viewers can engage with before you invest heavily in Hero to bring the masses. There are three key components and these are a content strategy, optimization and community. Marketers should consider using the system in order to create an effective video marketing strategy and a successful advertising campaigns. The right activation strategy depends on the content type. We specialize in web development, graphic design, social media, SEO, and marketing services. Read about YouTube's hero, hub, help content strategy for brands here-https://brendangahan.com/youtube-channel-strategy-hero-hub-help/The hero, hub, and help. Hero content is served up at the start of the user journey, at the unaware phase. Create content and program the channel, make the content discoverable by the audience and interact with the followers so that the channel grows. Each of them has its own goal and unique tone that when combined together in an overall video content strategy it is extremely . Knowing h. The help hub hero model is a way of segmenting these pieces of content so they are created with the right objectives in mind and thus distributed through the right channels. Hero Content Hero content is the first piece of the 3H strategy. 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